Madonna has released an image of herself holding Mercy, the Malawian baby she hopes to adopt. It's in sepia. Why?
Choosing sepia is all to do with trying to make the image look romantic and idealistic. It's sort of a soft version of propaganda. Remember when the colour supplements used to run black-and-white pictures of famine and hardship? Some still do. They do that because they want to make it look more authentic. But it's a fabrication. You can't shoot in sepia, so converting into black and white and then into brown makes everything feel less real.
Read more on the Guardian UK website here.
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